Friday, September 10, 2010

Shrink Rap Radio #245 – The Art of Choosing with Sheena Iyengar

Shrink Rap Radio #245 – The Art of Choosing with Sheena Iyengar

photo of Sheena Iyengar

Sheena Iyengar, Ph.D. is the inaugural S.T. Lee Professor of Business at Columbia Business School, with a joint appointment in the Department of Psychology, and the Research Director at the Jerome A. Chazen Institute of International Business. Sheena’s primary research interest is how people perceive and respond to choice, and for her research on this topic she has been the recipient of numerous honors, including the prestigious Best Dissertation Award from the Society of Experimental Social Psychology in 1998 and the Presidential Early Career Award in 2002. She is currently recognized as one of the world’s leading experts on choice. Her work is regularly cited in the popular press, including the New York Times, the Wall Street Journal, Fortune and Time magazines, the BBC and National Public Radio, as well as in bestselling books such as Blink by Malcolm Gladwell. She has recently written her first book, The Art of Choosing, which explores the mysteries of choice in everyday life.

A psychology podcast by David Van Nuys, Ph.D.

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